Thursday, 23 September 2010
Excellent tips for filming.
Great tutorial video for framing images. Everything except the colour correction can be done in camera with our DV kit. The colour correction is possible too once we get Adobe in the mac suite. Great shots come with planning too though!
Tuesday, 21 September 2010
Lyric analysis
Thursday, 16 September 2010
Exemplar blogs
Example from polljunkie
Wednesday, 15 September 2010
The Brief
1) Audience research into the music video genre in which you will be working. This may take the form of:
- Questionaire results aggregated into pie charts, bar graphs or scatter diagrams.
- Videoed interviews with proffessed fans of your genre (note that this will give you qualitative research but not much quantity).
- A blogger poll, or a poll through another website such as polljunkie.com - try to direct as many people as possible to this poll by joining online interest groups or fan sites.
One of your evaluation questions will be 'how did you use media technologies in the construction and research, planning and evaluation stages?' So make sure you use as many as you can!
2) Research into your chosen artist. You may have to construct an identity for them if you have a track from freeplaymusic or similar. This will allow you to set your production in context and discuss Goodwin's 4th rule.
3) A detailed brief, outlining what you will produce. Try to reference distribution networks, exhibition points, anything else that you can refer to in your later evaluation.
Deadline for all this is 30th September. 2 weeks away.
Thursday, 9 September 2010
Interesting...
Where to find music
2) http://freeplaymusic.com/ - if you search on the 'feel' tab under ''vocals' you can find some non-instrumental stuff. Can't download at school though so try it at home. There are a number of different licenses available; pick the one that allows you to use the track for free following uploading to Youtube. We have a channel, so where it asks for the specific URL, type in www.youtube.com/themangomedia. There are a few of these kind of sites. If you find a good one, please comment on this post and let people know.
3) creative commons - any music with an appropriate CC license allows anyone to reuse, remix or add to it entirely without legal risks. Check creativecommons.org for info. Their search engine only works with Mozilla's Firefox browser, so you'll have to download that first if you havn't already got it. This guy has some tracks with no vocalls (add your own!) reeased under creative commons http://derekaudette.ottawaarts.com/music.php
4) I have some CDs of local bands (one is my Brother's band, the other my Brother in law's) which you could use. Exhaust all other possibilities first as 14 videos of the same three tracks might get a bit tedious! Also, as both bands are from miles away, you'll have to cast them yourselves.
Andrew Goodwin - what's in a music video?
1. Music videos demonstrate genre characteristics (eg stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, TV programmes, other music videos, etc).
Here is a link to George Michael's 'Outside' video (Vaughan Arnell 1998). Watch the video then read the handout. Link the deconstruction of the video to Goodwin's ideas (write on the handout).
Now find a music video of your choice (preferably in the genre in which you will be working). Using the handout as a guide, write a deconstruction of this video, linking your observations to Goodwin's theory and trying to explain WHY these six elements are often used.
MUST BE Completed by Tuesday's lesson.
Thursday, 2 September 2010
Welcome back
