Andrew Goodwin - what's in a music video?

Andrew Goodwin, in Dancing in the Distraction Factory (1992, Routledge), has identified the following features of music videos:
1. Music videos demonstrate genre characteristics (eg stage performance in metal video, dance routine for boy/girl band).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style).
5. There is frequently reference to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, TV programmes, other music videos, etc).

Here is a link to George Michael's 'Outside' video (Vaughan Arnell 1998). Watch the video then read the handout. Link the deconstruction of the video to Goodwin's ideas (write on the handout).

Now find a music video of your choice (preferably in the genre in which you will be working). Using the handout as a guide, write a deconstruction of this video, linking your observations to Goodwin's theory and trying to explain WHY these six elements are often used.

MUST BE Completed by Tuesday's lesson.